Making Sense of the Tariff Announcement

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Trump Administration Introduces New Tariff Measures

On April 2nd, the Trump administration unveiled a sweeping set of tariffs. Unless specific exemptions are granted, a baseline 10% tariff applies to all imports from all countries. Additional “reciprocal tariffs” target approximately 60 countries deemed the worst offenders based on existing tariffs on U.S. goods, perceived trade barriers like currency manipulation, and subsidies to domestic industries. The chart below, graphs the combined baseline plus reciprocal tariff rates across key countries. The rates range from 46% in Vietnam to 20% in the EU and span multiple regions, from Southeast Asia to China and Europe.

A History Lesson on U.S. Tariffs Over the Past Century
Tariffs are back in the spotlight but have been part of US policy for over a century. The chart below graphs the average tariff rate on US imports since 1891, calculated as the total amount of duties collected divided by the total value of imports. In 1899, the average tariff rate was 29%, a time when the US relied heavily on tariffs for federal revenue and to protect domestic industries. Over time, tariff rates declined due to the rise of globalization and a shift from protectionism to more open and free trade. The average rate was between 1% and 3% in recent years. However, the newly announced tariffs represent a turning point. The Yale Budget Lab estimates the average tariff rate will rise from less than 3% in 2024 to over 20%, the steepest level in nearly a century.

The Uncertain Impact of Tariffs on a Complex Global Economy
The new tariffs carry significant implications for financial markets and the economy, but their impact is difficult to predict given the complexity of global trade and the range of potential responses by countries. The timeline is also uncertain, and tariffs could remain in effect for weeks or years, depending on negotiations. Countries could retaliate with tariffs, leading to a global trade war. Economic effects like higher inflation and slower growth are possible but also uncertain. The new tariffs are only a few days old, and their impact will unfold gradually over months as supply chains adjust. Economists expect businesses to absorb some tariff costs in the near term, softening the impact. However, there is little consensus about how much they will absorb or how they will respond, such as pausing investment or holding back on hiring.

Focus On What You Can Control: Staying Disciplined with Your Long-Term Goals
The impact of today’s tariffs is uncertain, but history shows that the economy and market usually adapt to changing environments. Rather than reacting to headlines and market volatility, staying focused on your financial plan, maintaining a well-diversified portfolio, and making decisions aligned with your long-term goals is best.

Tariff Rate Across Major Trading Partners

Tariff Rate Across Major Trading Partners

Average Tariff Rate on US Imports

Average Tariff Rate on US Imports


 

Important Disclosures
This material is provided for general and educational purposes only and is not investment advice. Your investments should correspond to your financial needs, goals, and risk tolerance. Please consult an investment professional before making any investment or financial decisions or purchasing any financial, securities, or investment-related service or product, including any investment product or service described in these materials.


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Jonathan M. Elliott, CPWA®, CRPC®, CDFA®, ChSNC®, CPFA™, RMA®

I am currently the Managing Partner for our independent investment advisory firm, Optima Capital Management. Together with my business partners, Todd Bendell CFP® and Clinton Steinhoff, we founded Optima Capital in 2019 as a forward-thinking wealth management firm that serves as an investment fiduciary and family office for high-net-worth individuals and families. In addition to being the Chief Compliance Officer, my role at Optima Capital is portfolio management. I have over 18 years of experience in managing investment strategies and portfolios. I specialize in using fundamental and technical analysis to build custom portfolios that utilize individual equities, bonds, and exchange-traded funds (ETFs). I began my financial services career with Merrill Lynch in 2003. At Merrill, I served in the leadership roles of Market Sales Manager and Senior Resident Director for the Scottsdale West Valley Market in Arizona. On Wall Street Magazine recognized me as one of the Top 100 Branch Managers in 2017. I am originally from Saginaw, Michigan, and a marketing graduate from the W.P. Carey School of Business at Arizona State University. I am a Certified Private Wealth Advisor® professional. The CPWA® certification program is an advanced credential created specifically for wealth managers who work with high net worth clients, focusing on the life cycle of wealth: accumulation, preservation, and distribution. In addition, I hold the following designations - Chartered Retirement Planning Counselor (CRPC®), Certified Divorce Financial Analyst (CDFA®), Certified Plan Fiduciary Advisor (CPFA), and Retirement Management Advisor (RMA®). In the community, I am a member of the Central Arizona Estate Planning Council (CAEPC) and serve as an alumni advisor and mentor to student organizations at Arizona State University. My interests include traveling, outdoors, fitness, leadership, entrepreneurship, minimalism, and computer science.

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